Understanding what people search for is the genesis of all content marketing and SEO strategies. A good keyword tool can provide valuable insight into the terms that people are searching for, helping you create content that is relevant to your audience. There are a number of tools available for this purpose, some free and others with more robust functionality. The best choice will depend on a variety of factors, including your budget and overall SEO strategy.
The free Google Keyword Planner is a useful tool for anyone who wants to conduct basic keyword research and track organic search traffic. It provides data on average monthly searches, related keywords, and bidding information. However, it doesn’t offer the more comprehensive competition analysis and search engine ranking monitoring features that are available from other paid options.
Another popular keyword tool is Soovle, which offers a comprehensive list of suggested keywords for your website. Its suggestions are based on multiple sources, including Google, Amazon, Bing, Wikipedia, and YouTube. The platform also allows you to sort and filter results by website, allowing you to prioritize your efforts for specific platforms or regions. It also helps you discover keywords that your competitors have yet to target, presenting new opportunities for your own strategy.
A premium option for keyword tool is Semrush, which is often considered the gold standard in SEO analytics and monitoring. It offers more than 40 tools and reports for SEO, PPC, social media management, local search optimization, content marketing, PR, and more. Its advanced keyword tool allows you to uncover long-tail keywords with low competition and high search volume. It also identifies the most competitive keywords by search engine, competition score, and estimated CPC.
It is important to note that none of these keyword tools are a substitute for quality content. The most effective SEO strategies incorporate sound content that is interesting and informative for users. Overly-optimized text that is geared towards search engines can actually damage your site’s performance in the long run.
While most of the paid keyword tools listed in this article offer a full suite of features, some of them have specialized capabilities. For example, SpyFu’s Keyword Explorer can help you uncover the organic search terms that are driving your competitors’ traffic. Its data on organic click-through rates and keyword difficulty can help you avoid expensive, unprofitable ad campaigns.
Another unique feature of the Keyword Explorer is its ability to find LSI keywords search terms that are semantically related to your main keyword. This can be helpful in building out your site’s structure and improving organic visibility. Its intuitive interface makes it easy to identify these terms, allowing you to quickly add them to your keyword lists. In addition, SpyFu’s Rank Tracker lets you monitor changes in your organic rankings and search engine positions over time.